My Independent Media Production Company
Palmer Media Ltd.London based cross platform production team specialising in visual media.
Aim to promote forward thinking media with a social/cultural awareness. As many production companies I researched like Luti media work in conjunction with independent directors I envision that mine hires a female entrepreneur who works closely with my artist, similarly to the partnership formed by Sarah McColgan and Charlie XCX. As shown the credits for the music video 'Boys' sees the two work simultaneously as directors within the bounds of the Atlantic Records production company. From my research around smaller production companies, I can see a clear theme of expressing complex ideas via symbolism rather than overly detailed mise en scene that we associate with high budget outlets.
Idea and inspirations
Having spent a long time researching and planning I have taken a lot of my inspirations from the music videos of Lily Allen. For example 'Smile' and 'Hard out Here'.
In her biography 'My Thoughts Exactly' she talks about the Hard out Here video in a way which particularly influenced mine. "I wanted the video to reflect the songs sentiment and hard edged anger. I wanted it to show exactly what women singers are expected to do in videos and at the same time undermine that expectation. And I wanted to do it with humour as well as rage. She also creates a unique style, converse and prom dresses, lots of blingly jewellery that I'm going to base some of my outfits on.
How each artefact will connect with each other
I am going to create the blue and pink colour scheme across my website, lighting and costumes thereby throwing out the gender stereotyped colour motifs. Social media will be the main way I create synergy, posting on instagram and twitter about my website, audio visual interview and music video itself. This is also the way I feel I will best connect with my AB culturally sophisticated audience as they are tech savvy, use apps and smartphones profusely and understand the 360 degree marketing process needed for fan involvement with star personas.
Casting
I need to represent at least two different social groups within my media products. I needed to cast 4 roles. These are essentially stereotypical characters, the boyfriend, the other woman and the supportive friends, I am going to widen representations by subverting these tropes, not casting conventionally attractive bodies or media representations of beautiful friends and heartthrob males.
Top Songs
After widely researching an array of dance music genres, looking at disco, drum and bass, house etc. I narrowed my options down to three tracks featuring female vocals as my artist persona is female and both produces and samples on her tracks. These were:
Calvin Harris ft. Kelis - Bounce
Martin Solveig & Dragonette - Hello
Dee-Lite - Groove is in the Heart
I eventually chose 'Bounce' because I thought the soprano vocals work with the small stature of my persona and the name Mini corresponding to a squeaky and high pitched vocal. I also think that repetitive choruses and a catchy hook will lend themselves well to fast paced editing and an easily organised narrative structure.
My video is going to be a postmodern view on modern romance. Having analysed the lyrics, I can see that this song is about a female moving on from a breakup, however, I'm going to turn these conventions around by putting the female in the position of the 'dumper' rather than 'dumpee'. My video will feature a mix of performance and narrative.
Overall Time Plan
Roughly these are my aims per month for the project, in order to meet the deadline and keep my products to a high standard.
August - Research and Planning
September - Production & Website creation
October - Post-production, feedback and finalisation
Half term - Deadline
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