13. Closing Post

This blog is now closed.

Thank you for reading my blog, I have had a great time working on this project and I hope that comes across through my work. Everything in the project is under the label 'AS Research and Planning'.

12. My Final Production

Here is my final production!

This is my first advert.




This is my second advert.

11. Production review: My production and my intended improvements

Review 1 - BLK - Advert 1
After doing a rough cut of my advert, I decided to re shoot some scenes with a slightly different story line. The idea of 'coming out' wasn't coming across clearly and there wasn't a clear sense of fun and energy which I was going for. On re shooting I decided to use dialogue to better convey the emotions and point I was making and also to change the idea of 'coming out' to going out. However this would feature both a boy and girl getting ready together, allowing the audience to fully accept that a boy could put makeup on just as a girl can.

Review 2 - Technician -  Advert 2
On doing a technical review, I was told I needed to grade my footage carefully. This was because I shot outside on a very bright but not particularly sunny day, leaving a lot of my shots very overexposed. In the final two, the can of deodorant is hard to make out so I need to up the contrast and do some colour correction either with oranges or blues.

Review 3 - DYM -  Advert 1 and 2
For advert 2, my feedback was mainly positive, the storyline was clear but it was suggested that I include some voiceover to make the decision making of the main character clearer and relate it back to the branding of the product, for example, having someone say that the boy chased after the girl because he had the confidence bestowed by wave. I am going to record this today and test it out to see if it works. For advert 1, we discussed my re shoot and made a plan of a different storyline I could sue that would better convey the message. We also decided that when I next film I should have the boy already in a full face of makeup and make my actors feel more comfortable in front of the camera to give off a more upbeat and fun vibe. Furthermore, the costumes don't make it particularly clear that the actors are getting ready for a night out, so I need to make sure they wear something bright/sparkly and convey that via their emotions.

Review 4 - Technician Advert 1
We decided that the use of colour was important in this advert, so decided to up the saturation to make the costumes and makeup pop. We also considered whether the montage of footage would look better and allow more of a storyline if some of it was put in fast motion - I am going to try this out and then decide. I was told to swap the usage shots to show a clear image of the deodorant bottle. I also decided to include more shots of the boy actor to convey the storyline better.

Review 5- DYM - Advert 1 and 2
We discussed adding sound effects into both adverts, for example spraying in one and panting in the other after the actors have stopped jogging. We decided

Review 6 - Target Audience
I used two girls and a boy ages 16-18 to represent my target audience. They thought the message was clearly conveyed and said the fun and upbeat feel allowed them to engage with the brand and the product. I was advised to change the music on my first advert as it felt too comical/jazzy. They suggested I use the same rock/pop style on both adverts to better convey the idea of a 'series'.

Review 7 - BLK - Here we discussed leaving some background noise in to create a level of atmosphere and realism to the adverts. I was also advised to swap the first and second shots round so that the audience would get a clearer picture of both actors faces and to build suspense of the fact that the friend you expect to be a girl is in fact a boy. I was advised to use some slow motion in the advert where the boy and girl bump into each other to create a more dramatic effect.

Review 8 - Technician
We adjusted the grading and sound mix levels to make sure there weren't any peaks.

10. My planning evidence

These are my shoot itineraries.

These are my scripts

Here are the storyboards I made for both my shoots detailing the storyline, shot type and providing a guide for me to use while shooting.

Here is a large PDF document I made and gave out to my actors, it contains a location report, Prop list, risk assessment, voice over plan and a cast costume and makeup list.

9.The Practicalities of filming: when and where production will take place and who with

When?

My shoot will take place across two weekends. The first advert will be shot on the 4th of March. It will last from 12-5pm. If necessary it will go on longer if I don't get all the footage I need. As it's an exterior shoot, I need sunlight and so have decided to shoot in the morning. If it's not sunny enough on the day I will postpone the shoot to Sunday but have checked the weather and conditions are expected to be clear.

My next shoot will take place the week after on the 18th of March. It will last from 8-12:30 AM but could potentially overrun into the afternoon. This shoot is interior so doesn't require specific times of day and can mainly use the natural light available.

Where?

My first shoot will take place in an area of Hilly Fields Park. I have an area in mind with a running path that I plan to use. It is quite secluded and free of trees so I will have lots of natural lighting.

My second shoot will be shot in the spare room of my home. This is useful as I can dress it to look like a teenagers bedroom. It has large windows and two skylights so I will have lots of natural lighting, however I will be using lamps as well.


Who?

I will be directing and operating the camera on my shoot. I will be using two actors for my first shoot, Zoe and Scott. On my second shoot I'll use Zoe and Mahir. I will be using a crew of 1 person for each shoot, a sound operator, makeup/hair/costume role and a set dresser.

8. The Planning I intend to complete in order to ensure a successful outcome for my production.

In order for my production to run smoothly I need to plan as much as possible. I have come up with a list of planning that I must complete prior to my shoot. I have also included a template of each that will help me to structure my documents properly. I will need to send these out to cast/crew to make sure everyone's on the same page.

• Script

I need to write audio/visual style scripts for my two adverts. I will use this as the basis for all my other planning.

• Script Breakdown/Breakdown Sheet

Using the script I will do a breakdown of every single item needed for the shoot. E.g. props, costumes, locations.

• Shot List/Storyboard

I will then make a shot by shot breakdown of the story, thinking about framing, focal length and camera angle. This will be a visual representation of the script.

• Location Scouting

I will visit the locations I am considering for my production and take into account things like natural light, where I can position my camera, noise pollution and access for all those involved.

• Risk Assessment

I will draw up a health and safety plan where I'll identify the possible risks and how I can avoid them.

• Scheduling/Itinerary

I'm then going to draw up a plan of timings over the next few weeks to make sure I'm on track, but also leave room for potential errors or repeats of things.

• Casting

For this, I need to write a description of what I want my actors to look like. I then need to audition the people I have in mind and check their availability.

• Production Design

I will make lists of all the components needed for my production and how I am going to source them.

-Props list

-Costume list
-Hair and makeup

-Set design

-Lighting design

7. My Statement of Intent

Here is my statement of intent, detailing how I plan to use the areas of media framework in response to the brief.