Music Video Analysis

Dua Lipa - New Rules

Beauty Shot 

the conventional technique found in generally female music videos opens "New Rules" with Dua Lipa sporting a full face of makeup and pouting as the camera zooms in and out.

Combination of Audio/Visual

The lyrics here are "Don't pick up the phone", the visual illustrates this point obviously. This is done a few times in the video, featuring the same movement sequence but in different outfits for each chorus, presumably to reinforce the idea of new rules via repetition.

Varied and Fast changing mise en scene

Here, Dua Lipa opens curtains and is transported from an apartment to a poolside, changing outfits in record time. The suspension of disbelief at the immediate and impossible changes are a key feature of music videos.

Extreme Contrasts in camera shots/ angles

The interesting camera pan from upside down to the right way up seems to imply three layers to the pool and ground and is another unusual way of rapidly changing the setting to allow outfit change.

Cutting to the beat

Here, each girl turns her head to a beat of the song.The use of different coloured dressing gowns also adds to the aesthetic appeal and order created in the shot.