For my audio visual content I am doing an interview with my artist, similar to the one below with Charlie XCX. I want to give fans a feeling of closeness through insider knowledge and especially in the dance genre where lyrics are often minimal and not overly emotional, hearing what an artist has to say is very important.
Rough Script & Plan
I have chosen 4 questions as I want to keep the video down to around 3 minutes to keep it interesting and I have bullet pointed my answers instead of scripting in full as I want it to seem genuine and like my artist has thought of it in real time.
I have chosen to do a brand tie in with Buffalo Shoes and tie this in with some audience interaction by creating a competition. I want fans to send in videos dancing to my track for a chance to win a pair of shoes. This enables me to create synergy with my brand and convey my style attitudes to fans. I decided to allow entries via instagram instead of emailing them in as I think this fits more with the kinds of communication vessels my fans use.
Call to action
In the footer across both pages I've placed a call to action for fans to subscribe for email updates
Call to action for women's protest
To create immediacy value and also to highlight my artists core beliefs in equal rights, I am advertising the January women's march to my fans. This will show my audience a cultural sophistication and social engagement with the real world issues separate from the music industry. I will sandwich the ad either side of two stills of my artist pointing into the camera so the direct address speaks to the fans, similarly to the propaganda of the World War 2 'We can do it!' poster.
