Post 9: Second Webpage

Interview
For my audio visual content I am doing an interview with my artist, similar to the one below with Charlie XCX. I want to give fans a feeling of closeness through insider knowledge and especially in the dance genre where lyrics are often minimal and not overly emotional, hearing what an artist has to say is very important.

 

Rough Script & Plan
I have chosen 4 questions as I want to keep the video down to around 3 minutes to keep it interesting and I have bullet pointed my answers instead of scripting in full as I want it to seem genuine and like my artist has thought of it in real time.

Brand Tie-in

I have chosen to do a brand tie in with Buffalo Shoes and tie this in with some audience interaction by creating a competition. I want fans to send in videos dancing to my track for a chance to win a pair of shoes. This enables me to create synergy with my brand and convey my style attitudes to fans. I decided to allow entries via instagram instead of emailing them in as I think this fits more with the kinds of communication vessels my fans use.

Call to action
In the footer across both pages I've placed a call to action for fans to subscribe for email updates

Call to action for women's protest
To create immediacy value and also to highlight my artists core beliefs in equal rights, I am advertising the January women's march to my fans. This will show my audience a cultural sophistication and social engagement with the real world issues separate from the music industry. I will sandwich the ad either side of two stills of my artist pointing into the camera so the direct address speaks to the fans, similarly to the propaganda of the World War 2 'We can do it!' poster.

Post 8: My Website Homepage

The brief requires me to create a website which I am going to do via Wix and a second linked page.

Design & Inspirations

A website I have largely drawn inspiration from is that of Nicki Minaj, as I feel like of all the ones I've looked at, hers provides fans with clarity of inspiration and clear messages about her design. It rewards fans for visiting with exclusive news and immediacy value.

I'm going to use a colour palette of three colours and I have chosen a pink and blue for my main two as they are replicated in the lighting I use in my music video and in many of the costumes my artist wears.

Layout

I like the use of rolling pages which fans can scroll down and this also works with the idea that fans would view my website via smartphones where they don't want to be clicking too much. Conventionally, artist websites are fairly minimal so having only two pages but very content heavy ones are whats expected.

To create synergy I will splash a video player across my homepage, as shown below on Nicki Minaj's for her most recent single.

A focal image of my persona, as on Nervo's webpage, reinforces my look and identity and so encourages fan engagement with the person rather than just the lyrics.

The layout for my homepage 

I have identified the following checklist of necessities for my webpage

• Masthead with logo
• Promo Shots
• Adverts for latest single/album (usually in a pop up)
• Tour Dates/Bookings/Festivals/Radio appearances
• Merchandising
• Social Media links
• Calls to action to sign up to newsletters
• Links to music videos